Meet the Maker

Meet the Maker

Tj Daniels — Artisan. Trapper. Technologist. Ice Alchemist.

I was born in Springfield, Massachusetts, raised in Boston, and later migrated to Atlanta, Georgia, which became my creative HQ and home starting in 2015. My roots run deep—from urban survival and street culture to tech discipline and artistic obsession. My background in cybersecurity and information governance sharpened my mind; the streets sharpened my edge.

In 2017, everything changed. Federal agents kicked in my door, raiding my Atlanta home and extraditing my cousin. That moment was my final wake-up call. I walked away from the Atlanta trap scene—where I had once thrived in the late 2010s—and decided to build something bigger, cleaner, and realer.

But the streets never left me—they just evolved. After losing my contracted role with Colonial Pipeline following a national cyberattack, I found myself at a personal crossroads. The loss of my mother shattered my world. In that pain, I bought a simple pair of moissanite earrings, and unknowingly opened the door to a new path: jewelry.

That purchase sparked a movement. I created the Tjsworld425 YouTube channel and quickly gained recognition as a top-tier reviewer in the moissanite and silver jewelry space. I was:

• The first to introduce moissanite grillz

• The first to break down clone moissanite watches

• The originator of the now widespread “review-for-jewelry” sales model

My first viral moment came at Icebox in Atlanta, comparing a moissanite tennis chain to a $43,000 diamond version—a bold move that disrupted the narrative. I traveled to influential jewelry hubs like Houston’s Sharpstown Mall, the Galleria, and Miami’s Diamond District, building a real presence in the game.

But truth comes with enemies.

After exposing fake jewelers—pawn shop owners, drop-shippers, and Alibaba resellers—I was gangstalked. My monetized YouTube channel was taken down, my address was doxxed, and a coordinated smear campaign was launched by ex-fans and jealous competitors. I was forced into silence… but not submission.

I relocated to Jacksonville, FL, took a temporary position as a firearms instructor and content creator, and soon began refining my jewelry skills. I trained under a master Afghan-American jeweler at Jared’s Jewelers, building on my crash-course “cast-a-thon” from Atlanta. Unlike the frauds I once dealt with, I chose to learn the craft the right way—from the bench up.

I now combine cutting-edge tech with traditional jewelry craftsmanship to bring unmatched originality to the game. My brand, now reimagined as Iced By Tj, is rooted in authenticity, exclusivity, and real value.

Today, I continue expanding my reach by working part-time at a medical marijuana dispensary, blending street culture with cannabis science, and connecting with new clients in the luxury jewelry space. Whether it’s infused edibles or iced-out pendants, I’m cultivating both connections and conversions.

I no longer work with moissanite. The toxicity of that community, the harassment I endured, and the theft of my ideas made it clear: that chapter is closed. I now design exclusively with gold, diamonds, and hypoallergenic Argentium silver—materials that hold value and stand the test of time.

This brand was born in pain, raised in hustle, and forged in truth.

I don’t sell to everyone. I serve real ones only.

This is custom life, custom ice.

This is Iced By Tj.

Strictly for the Icy Pz.